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📚 Do you use product frameworks?

Writer's picture: Fernando BelloFernando Bello

Updated: Mar 28, 2023

🤔 To be honest, I don't always use them, but if you are considering starting something from scratch or planning to increase your results, you should know that using a product framework can significantly help you.


⚙ For example, there are plenty of product frameworks based on the following:

➡ Beginning something from scratch;

➡ Discovery;

➡ Design;

➡ Prioritization;

➡ Strategy.


👀 Please check Product Frameworks' website; this is a good place where you can find great content about related:


🔊 I have heard good things about 2 product frameworks, there are:

💬 So, let's talk a little bit about those two frameworks:


⚓ AARRR Pirate Metrics;

➡ AARRR Pirate Metrics framework is an acronym for five user-behavior metrics that product-led growth businesses should track: acquisition, activation, retention, referral, and revenue.


➡ Acquisition (or awareness) – How are people discovering our product or company?

➡ Activation – Are these people taking the actions we want them to?

➡ Retention – Are our activated users continuing to engage with the product?

➡ Referral – Do users like the product enough to tell others about it?

➡ Revenue – Are our personas willing to pay for this product?)


❔Who Created AARRR and Why?

➡ Dave McClure, a Silicon Valley investor and founder of 500 Startups, developed the AARRR framework. McClure saw that many startup companies were easily distracted by superficial metrics, such as likes on social media.


➡ With AARRR, McClure had a twofold goal. First, show young companies how to narrow their focus to only those metrics that can directly affect the health of their business. Second, help these companies use the correct data to gauge the success of their product management and marketing efforts, then improve those initiatives that aren’t working.


❤ HEART Framework:

➡ The HEART framework is a methodology to improve software's user experience (UX). The framework helps a company evaluate any aspect of its user experience according to five user-centered metrics. These metrics, which form the acronym HEART, are:

➡ 1. Happiness

➡ 2. Engagement

➡ 3. Adoption

➡ 4. Retention

➡ 5. Task success


❔What are the Origins of the HEART Framework?

➡ The HEART framework originated at Google, developed by the company’s lead UX researcher, Kerry Rodden. (Rodden later moved to a UX research role at YouTube.)


➡ Rodden developed HEART to help Google’s UX design teams narrow their focus to only a few key user metrics and to quantify those metrics so they could evaluate them objectively.


❔Do you want to know more about digital trends, product management, design, leadership, tech, and data?

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